Launched in 2018 after decades as SEAT Cupra trim designation with Cup Racing namesake origin spanning SEAT performance models history from the 1996 original Ibiza Cupra through Leon Cupra success, the standalone brand decision established Martorell, Spain headquarters as VW Group's performance brand. The Formentor first unique model, Born electric vehicle, and Tavascan SUV electric demonstrate maintained performance focus as a Spanish passion brand with copper signature color and angular design language through digital-first approach targeting younger buyers while preserving WTCR motorsport heritage racing DNA. Electric performance future uses hybrid technology as bridge with VW Group platform sharing maintaining independent brand identity for performance accessibility representing Spanish automotive pride with growing global presence. Cupra demonstrates successful sub-brand separation strategy—spinning off SEAT's performance models into standalone brand allowed premium positioning without mainstream badge baggage while leveraging VW Group platforms and technology, proving that sometimes the best brand strategy involves splitting rather than stretching when performance variants command prices that dilute parent brand value proposition. The copper signature color and Spanish passion positioning differentiate from Germanic VW Group siblings, validating that sub-brands need distinct identity beyond simply offering more powerful versions, and that establishing separate dealer networks and brand experience can justify premium pricing that trim-level designations within mainstream brands cannot command regardless of actual performance capabilities.