Founded in 2009 by RJ Scaringe—an MIT PhD in automotive engineering—as Mainstream Automotive before the 2011 Rivian rebrand established electric adventure vehicle focus that attracted Amazon's $700 million investment and Ford's $500 million stake in 2019. The massive November 2021 IPO raised $12 billion to fund the Normal, Illinois factory (a former Mitsubishi plant) that began R1T production in September 2021 as the first electric pickup in production, followed by R1S production in December 2022. The EDV commercial vehicle serves Amazon's delivery fleet while the announced Georgia factory supports production expansion plans built on technology development focus and innovative skateboard platform architecture. Adventure vehicle positioning creates an outdoor lifestyle brand with sustainability commitment, pioneering electric trucks through American manufacturing, direct sales model, and growing service network. Rivian demonstrates that electric propulsion enables new manufacturers to challenge established truck makers—the skateboard platform packages batteries beneath the floor to maintain truck capability while adding electric performance, proving that century-old pickup truck formula can be reimagined when freed from combustion engine packaging constraints. The company's success raising capital and securing Amazon partnership validates that authentic outdoor credibility and thoughtful engineering can resonate with adventure-focused buyers seeking sustainability without sacrificing capability.