Founded in 1999 by Lee Noble—a British automotive engineer and previous Ultima GTR designer—Noble operates from Leicestershire, England with a core purist philosophy prioritizing driver engagement above all else. The company eschews unnecessary electronics, focuses on manual transmissions, and considers lightweight construction essential to achieving performance-per-pound targets that enable affordable supercar positioning as a Ferrari alternative and McLaren competitor. Small batch production maintains handbuilt quality with limited annual output targeting the enthusiast market exclusively through a no-compromise approach delivering raw driving experience where mechanical connection is celebrated. Noble exemplifies British cottage industry success with notable export achievements and strong American market interest as a pure sports car maker maintaining engineering excellence. In an era where supercars increasingly rely on electronic aids and dual-clutch transmissions, Noble's commitment to manual gearboxes and minimal electronics seems almost perverse—yet enthusiasts who've experienced the unfiltered feedback and direct engagement understand that sometimes less technology delivers more involvement. Noble proves that a tiny manufacturer can compete with Ferrari and McLaren not through matching their budgets but by offering what they've largely abandoned: mechanical purity and driver connection that electronic wizardry can enhance but never truly replicate.