Founded in 1897 by Ransom E. Olds, Oldsmobile became the oldest American automotive brand and pioneered mass production with the 1901 Curved Dash from its Lansing, Michigan base before General Motors acquisition in 1908. The brand established technology leadership through the pioneering 1949 Rocket V8 with high-compression overhead-valve design, Hydra-Matic automatic transmission innovation, and the 1966 Toronado's front-wheel-drive breakthrough, positioning Oldsmobile as GM's innovation leader. The Cutlass became the bestselling American car in the 1970s before brand image decline in the 1980s prompted revival attempts with the 1990s Aurora and Intrigue marketing efforts that couldn't prevent discontinuation in 2004 during GM restructuring. Despite ending over a century of production, Oldsmobile's innovation legacy remains permanent in American automotive history with strong collector car market and devoted Olds enthusiasts. Oldsmobile's demise illustrates how technology leadership alone cannot sustain a brand when identity becomes muddled—the marque that pioneered automatic transmissions and front-wheel drive in full-size cars ultimately fell victim to badge engineering and unclear positioning, proving that innovation must be paired with consistent brand identity and that past technological achievements cannot indefinitely substitute for contemporary relevance and differentiation within an overcrowded corporate portfolio.