Founded in March 2021 as Geely Group's premium EV brand under Zeekr Intelligent Technology company with An Conghui CEO leadership from Ningbo headquarters, Zeekr established global design centers incorporating Swedish styling influence before 2023 European market expansion entering Netherlands first in Europe followed by Norwegian and Swedish launches targeting German markets. The direct sales model through ZEEKR SPACE showrooms supports premium positioning emphasizing technology differentiation, performance focus, design innovation, and user experience with fast growth trajectory achieving 140,000 deliveries in 2023 before the November 2024 NYSE IPO validated global brand ambitions. Zeekr demonstrates Geely's strategy to capture premium EV segments through dedicated brands rather than stretching mainstream marques upmarket—leveraging Volvo's Swedish design DNA and European credibility while maintaining Chinese manufacturing efficiency and technology innovation, proving that establishing new premium brands can succeed faster than elevating existing volume brands when electric propulsion removes traditional powertrain barriers to entry. The rapid growth and NYSE IPO validate that Chinese manufacturers can compete in premium segments when brands are designed from inception for global markets with appropriate design language, technology focus, and direct sales models that bypass traditional dealership networks, demonstrating premium positioning requires more than simply raising prices on volume products.