Founded in 1810 as a steel manufacturer before producing its first automobile in 1889, Peugeot became the world's oldest automotive brand, identified by the iconic Lion logo symbolizing strength and durability. As a French automotive pioneer, Peugeot created the legendary 205 GTI hot hatch, achieved massive sales success with the 206, and established diesel technology leadership culminating in BlueHDi clean diesel systems. The innovative i-Cockpit interior architecture debuted in 2012 before electric vehicle commitment produced the e-208 and e-2008 alongside PHEV technology across the range. European market presence anchors operations while African market strength and Middle East presence demonstrate global reach, complemented by Chinese joint ventures expanding Asian footprint. Design excellence recognition and engineering innovation position Peugeot for a sustainable mobility future while maintaining the heritage that spans over two centuries. Peugeot's longevity demonstrates that automotive survival requires constant evolution—from steel manufacturer to automobile pioneer to diesel leader to electric future—while maintaining brand identity through the Lion emblem and commitment to accessible innovation that brings technology to mass markets rather than confining it to premium segments, proving that democratizing advanced engineering can build lasting success more effectively than chasing luxury positioning.