Founded in 2007 by renowned automotive designer Henrik Fisker—credited with BMW Z8 and Aston Martin DB9/V8 Vantage designs—Fisker Automotive pursued plug-in hybrid luxury with Department of Energy loan funding before Karma production began in 2011 to acclaimed beautiful design but significant production challenges including A123 Systems supplier issues and expensive battery recalls led to mounting financial difficulties and 2013 bankruptcy. Wanxiang Group purchased assets continuing through Karma Automotive spin-off before Henrik Fisker founded Fisker Inc. in 2016 developing the Ocean SUV through asset-light manufacturing model partnering with Magna Steyr, achieving 2020 SPAC stock market listing before Ocean production began in 2022 amid severe market challenges and intensified competition causing repeated financial difficulties and 2024 bankruptcy filing. Despite consistent design excellence, challenging business execution left electric vehicle pioneer legacy. Fisker's trajectory—twice building companies around stunning designs before bankruptcy—demonstrates that automotive beauty cannot overcome execution failures and that design genius alone proves insufficient when supply chain problems, capital constraints, and competitive pressures overwhelm operations. The story validates that starting automotive companies requires more than talented designers and beautiful concepts, proving that manufacturing expertise, supplier relationships, and financial management matter as much as styling, and that sometimes the most tragic automotive stories involve brilliant designers whose vision exceeds organizational capability to execute, leaving legacy of gorgeous failures rather than commercial success.