ORA

Single electric motor. 171hp output. 250Nm torque. FWD front-wheel drive. 63kWh battery pack. 420km WLTP range. 80kW DC fast charging. 80% 42 minutes. 0-100 km/h 8.3 seconds. 160km/h top speed. 4235mm length. 2650mm wheelbase. 1660kg curb weight. Five-seat hatchback. Retro-inspired design cute. Round headlights signature. Vintage styling modern tech. Cat-inspired face. Level 2 autonomy. 10.25-inch touchscreen. Digital cluster. Coffee maker interior option Chinese. European market expansion. Great Wall Motor brand. Chinese affordable EV. Retro styling trend. Accessible electric mobility.

The compact electric motor that powers the entry-level Ora Black Cat and represents the brand's urban mobility focus. This motor features a permanent magnet synchronous design with conventional random winding technology optimized for cost-effectiveness. The rotor uses ferrite magnets rather than rare-earth materials, reducing cost while maintaining adequate performance for city driving. The cooling system uses natural air convection with minimal active cooling, allowing continuous power output of 25 kW without thermal derating. The motor operates at up to 10,000 RPM and produces 47 hp from a package weighing 42 kg, achieving adequate power density of 1.1 kW/kg for its intended application. The integrated reduction gear uses a single-stage planetary gearset with 8.5:1 ratio, while the differential is a simple open design. This motor's extreme cost optimization and compact dimensions make it ideal for Ora's entry-level urban electric vehicles where price sensitivity is paramount.

The mainstream electric motor that powers the Ora Good Cat and represents the brand's volume offering. This motor features a permanent magnet synchronous design with improved winding technology and higher-grade neodymium magnets. The rotor employs a V-shaped magnet arrangement with basic flux barriers, while the stator uses conventional random winding with 85% slot fill factor. The cooling system uses indirect liquid cooling with jacket cooling around the stator, allowing continuous power output of 60 kW. The motor operates at up to 12,000 RPM and produces 141 hp from a package weighing 68 kg, achieving respectable power density of 2.1 kW/kg. The integrated reduction gear uses a planetary gearset with 7.8:1 ratio and helical gears for quiet operation. This motor's balance of performance, efficiency, and cost makes it the ideal choice for Ora's mainstream models targeting urban and suburban use.

The higher-performance electric motor that powers the Ora Good Cat GT and represents the brand's sporting aspirations. This motor features a permanent magnet synchronous design with improved thermal management and higher-quality materials. The rotor uses segmented neodymium magnets with simple flux barriers, while the stator employs advanced random winding with 88% slot fill factor. The cooling system uses enhanced liquid cooling with improved heat transfer, allowing continuous power output of 75 kW. The motor operates at up to 13,500 RPM and produces 169 hp from a package weighing 72 kg, achieving good power density of 2.3 kW/kg. The integrated reduction gear uses the same basic design as the 105 kW motor but with improved bearings for higher RPM capability. This motor's increased power output and improved thermal management create a more engaging driving experience while maintaining Ora's characteristic efficiency.

The entry-level lithium iron phosphate battery system that powers the base Ora Black Cat with focus on safety and cost. This pack uses prismatic LFP cells in a 96s1p configuration, providing 33 kWh total capacity. The battery management system features basic cell monitoring with passive balancing, while the thermal management uses natural air convection with minimal active cooling. The structural enclosure uses steel construction with basic crash protection, while the energy density achieves 140 Wh/kg. With peak discharge capability of 70 kW and charging support up to 40 kW DC, this system provides 301 km NEDC range while prioritizing safety and affordability. The LFP chemistry provides exceptional cycle life of 3,000+ cycles to 80% capacity, making it ideal for cost-sensitive urban applications.

The mainstream nickel-manganese-cobalt battery system that powers most Ora Good Cat models with balanced performance. This pack uses pouch-style NMC cells in a 108s1p configuration, providing 47.8 kWh total capacity. The battery management system features enhanced cell monitoring with passive balancing, while the thermal management uses liquid cooling plates that maintain cell temperature within ±5°C of optimal. The structural enclosure uses aluminum with composite materials, achieving energy density of 160 Wh/kg. With peak discharge capability of 120 kW and charging support up to 60 kW DC, this system provides 401 km NEDC range while offering good balance between performance, range, and cost. The thermal management system enables consistent performance in most climate conditions while maintaining battery health.

The long-range battery system that powers the extended-range Ora Good Cat with focus on maximum distance. This pack uses higher-energy-density NMC 811 cells in a 108s1p configuration, providing 59.1 kWh total capacity. The battery management system features comprehensive cell monitoring with active balancing, while the thermal management uses advanced liquid cooling that maintains cell temperature within ±3°C of optimal. The structural enclosure uses aluminum with reinforced protection, achieving energy density of 180 Wh/kg. With peak discharge capability of 150 kW and charging support up to 80 kW DC, this system provides 501 km NEDC range while maintaining good performance characteristics. The improved thermal management and higher-quality cells enable faster charging and more consistent performance during aggressive driving.

The cost-optimized power electronics that manage Ora's motor performance and efficiency. This inverter uses conventional silicon IGBTs rather than more expensive silicon carbide, operating at switching frequencies around 10 kHz with efficiency of 95%. The power modules employ standard direct-bonded copper substrates with conventional thermal management, while the gate drive circuitry uses basic protection features. The DC-link capacitors use aluminum electrolytic technology with adequate performance for the application, while the current sensors employ open-loop Hall effect technology. The cooling system uses liquid cooling of the power modules with 50/50 water-glycol mixture, maintaining junction temperatures below 125°C. With power density of 25 kW/L and specific power of 15 kW/kg, this inverter represents the cost-effective approach that enables Ora's competitive pricing while delivering adequate performance.

The efficient thermal management architecture that optimizes range and performance across Ora's model range. This system uses two independent coolant circuits with basic control valves that route coolant between the battery pack, motor, power electronics, and cabin HVAC. The system employs a conventional PTC heater for cabin heating rather than a heat pump, prioritizing cost over maximum efficiency. During operation, the system can capture limited waste heat from the power electronics, but primarily relies on the PTC heater for cabin comfort. The control algorithm uses basic temperature sensors and operates in three modes: cooling, heating, and maintenance. This straightforward approach to thermal management ensures adequate performance in most conditions while maintaining Ora's cost leadership position in the competitive Chinese EV market.

The modular electric platform that underpins all Ora models and enables their distinctive packaging. This platform can accommodate battery packs from 30 kWh to 60 kWh with heights from 110 mm to 140 mm, enabling the short overhangs and spacious interiors characteristic of Ora vehicles. The platform uses a steel-intensive body structure with the battery pack integrated as a structural member. The electric motor mounting system uses simple rubber bushings that provide adequate vibration isolation while minimizing cost. The power electronics are packaged in the front compartment with the 12V battery and charging hardware, while the onboard charger supports up to 6.6 kW AC charging. This flexible platform enables Ora to rapidly develop multiple models from common architecture while maintaining their distinctive design language and competitive pricing.

The efficient regenerative braking system that maximizes urban range while maintaining simple operation. This system can recover up to 0.2G of deceleration energy through the electric motor, providing up to 15% range extension in city driving. The system uses blended braking with basic integration between regenerative and friction braking, providing a natural pedal feel. The control algorithm offers two regeneration levels—standard and high—with the high setting providing significant deceleration when lifting off the accelerator. The system does not feature adaptive regeneration or one-pedal driving modes, keeping the operation simple and familiar for first-time EV buyers. During downhill driving, the system provides basic energy recovery without sophisticated speed maintenance features.

The comprehensive charging system that supports Ora's urban mobility focus with adequate fast charging capability. The onboard charger supports 6.6 kW AC charging, allowing full recharge in 8-9 hours from a wallbox. The DC fast charging capability supports up to 80 kW on higher-trim models, allowing 30-80% charge in 40 minutes. The charging port uses the GB/T standard common in China, with CCS compatibility in export markets. The battery management system includes basic pre-conditioning that warms the battery when navigating to a DC fast charger in cold weather. The system supports scheduled charging and basic charging location memory, but lacks more advanced features like battery pre-conditioning based on departure time. This approach provides adequate charging convenience while maintaining cost targets.

The global-market powertrain that powers the Ora Funky Cat (Good Cat in Europe) with compliance for international markets. This system features the 126 kW permanent magnet synchronous motor combined with the 59 kWh NMC battery pack. The motor produces 169 hp and 184 lb-ft, enabling 0-62 mph acceleration in 8.3 seconds. The battery system provides 193 miles WLTP range, with DC fast charging support up to 64 kW. The power electronics are upgraded to meet European EMC regulations, while the thermal management system is enhanced for colder climates. The regenerative braking system is recalibrated for European driving styles, with smoother transition between regeneration and friction braking. This powertrain represents Ora's adaptation to global market requirements while maintaining their characteristic combination of style and value.

The future powertrain under development for next-generation Ora models with improved performance and efficiency. This system will feature a new permanent magnet synchronous motor producing 150 kW, with improved hairpin winding technology and better thermal management. The battery system will use cell-to-pack technology with LFP chemistry for improved safety and cost, targeting 70 kWh capacity and 500+ km CLTC range. The power electronics will transition to silicon carbide MOSFETs for improved efficiency, particularly at partial load. The thermal management system will add a heat pump for reduced winter range penalty, while the charging system will support 120+ kW DC fast charging. This next-generation powertrain will maintain Ora's focus on value and style while addressing current limitations in charging speed and cold-weather performance.

The high-performance dual-motor system that powers the Ora Lightning Cat and represents the brand's technological ambitions. This system features front and rear permanent magnet synchronous motors producing combined 300 kW (402 hp). The front motor produces 150 kW while the rear motor produces 150 kW, with torque vectoring capability between the rear wheels. The battery system uses a 83.5 kWh NMC pack with peak discharge capability of 450 kW. With 0-100 km/h acceleration in 4.3 seconds and range of 600 km CLTC, this powertrain positions Ora in the performance EV segment. The system features advanced thermal management with heat pump and sophisticated torque vectoring algorithms. This represents Ora's ambition to move beyond urban mobility into the performance segment while maintaining their distinctive design language.

The compact single-speed reduction gearbox used across most ORA Good Cat models, featuring a fixed gear ratio optimized for urban driving and highway efficiency. This transmission uses helical-cut gears with a precisely calculated ratio (typically between 8-10:1) to multiply motor torque while maintaining quiet operation. The aluminum housing contains a differential integrated with the reduction gearset, all lubricated by dedicated synthetic fluid designed for high-speed electric motor applications. The gearset undergoes REM isotropic superfinishing to achieve surface roughness below 0.2 microns, reducing friction losses and gear whine. The complete unit weighs approximately 45-55 kg depending on motor power output, contributing to the Good Cat's excellent weight distribution. With no traditional gears to shift, power delivery is instantaneous and seamless, providing the characteristic smooth acceleration that defines the EV driving experience.

The reinforced single-speed reduction gearbox developed for the performance-oriented Good Cat GT model. This transmission handles the increased torque output of the GT's more powerful permanent magnet synchronous motor while maintaining optimal efficiency. The gear ratio is slightly shorter (approximately 9.5:1 vs 8.8:1 in standard models) to improve acceleration, while the differential uses a torque-sensing electronic limited-slip function for better traction during aggressive cornering. The gear teeth undergo dual-shot-peening and superfinishing processes to withstand repeated high-torque launches, while the housing features additional cooling channels to manage thermal loads during sustained performance driving. The input shaft uses a splined connection to the motor rotor with improved torsional dampening characteristics to reduce NVH (Noise, Vibration, and Harshness) under full power application.

The advanced dual-motor all-wheel-drive system utilizing two independent single-speed reduction gearboxes for front and rear axles. This system allows torque vectoring between axles without mechanical linkage, with the front and rear reduction gearboxes operating at slightly different ratios to optimize efficiency based on driving conditions. Each gearbox features its own electronic control unit that coordinates with the vehicle's domain controller to distribute torque front-to-rear in milliseconds. The gear sets use asymmetric tooth profiles to reduce meshing losses while maintaining strength, with the complete system weighing approximately 95 kg. During regenerative braking, the system can selectively apply regeneration force to individual axles based on grip conditions, improving energy recovery while maintaining stability. The absence of a traditional transfer case or prop shaft reduces mechanical complexity and weight compared to conventional AWD systems.

The cost-optimized yet efficient single-speed reduction gearbox used in ORA's entry-level models. This transmission uses a simplified two-piece aluminum housing with integrated mounting points that reduce weight and manufacturing complexity. The gear ratio is optimized for urban driving cycles (typically around 10.5:1) to maximize low-speed torque and efficiency. The differential uses a conventional open design with precisely honed gear teeth that achieve 98.5% mechanical efficiency. The compact packaging allows the complete powertrain (motor plus gearbox) to fit within a front subframe designed for vehicles based on GWM's ME electric platform. Despite its economical design, the gearbox still features helical-cut gears with computer-optimized tooth profiles to minimize noise transmission to the cabin, maintaining the refined character expected of modern EVs.

The specially calibrated single-speed reduction gearbox for long-range variants of the Good Cat. This transmission uses a taller gear ratio (approximately 8.2:1) to reduce motor RPM at highway speeds, thereby improving efficiency during sustained high-speed driving. The gear teeth undergo a specialized polishing process that reduces surface friction losses by approximately 15% compared to standard finishing methods. The differential carrier uses magnesium alloy to save weight, while the lubrication system employs a dual-path oiling design that ensures proper lubrication during both acceleration and regenerative braking. The transmission control unit coordinates with the motor controller to optimize efficiency maps based on navigation data and driving patterns, subtly adjusting torque delivery to maximize range. Complete mechanical efficiency exceeds 99% under typical urban driving conditions, contributing to the vehicle's impressive range figures.

The third-generation integrated electric drive unit combining motor, reduction gear, and power electronics in a single compact package. This '3-in-1' design reduces the number of connections and interfaces, improving overall system efficiency and reliability. The reduction gear uses a planetary gearset arrangement rather than parallel axis gears, allowing a more compact design with improved torque density. The gear ratio is electronically variable through a dog clutch arrangement that can select between two different planetary gear ratios, providing better optimization across different driving conditions. The complete unit is oil-cooled with a dedicated thermal management system that maintains optimal operating temperatures during both high-performance driving and DC fast charging. Weighing approximately 80 kg complete with power electronics, the IDM represents ORA's commitment to packaging efficiency and system integration in their next-generation electric vehicles.

Founded in 2018 as a Great Wall Motor subsidiary and electric vehicle dedicated brand with initial Chinese market focus, ORA pursues affordable EV positioning through retro design philosophy and cute styling approach using cat naming convention—Funky Cat for European markets, Good Cat in China, with Black Cat entry model, White Cat affordable variant, and Lightning Cat performance version targeting women buyers for urban mobility. As Chinese EV market leader, 2022 European market expansion brought German imports and UK market entry offering affordable electric alternatives showcasing Chinese manufacturing quality backed by Great Wall Motor's EV technology development and battery technology expertise delivering accessible electric mobility with growing global presence. ORA demonstrates that electric vehicles enable market segmentation by lifestyle rather than just price—the retro-cute design and cat naming targeting women buyers and urban millennials represents branding sophistication that Chinese manufacturers increasingly master, proving that EV market success requires more than simply building cheap electric cars. The European expansion validates that Chinese EVs can compete on design appeal and technology rather than price alone when brands understand target demographics and craft appropriate identity, demonstrating that sometimes the best competitive strategy involves serving underserved segments like women buyers rather than competing directly in masculine performance-oriented markets where European and American brands dominate, proving niche focus can build global presence more effectively than attempting universal appeal.