Founded in 2018 as a Great Wall Motor subsidiary and electric vehicle dedicated brand with initial Chinese market focus, ORA pursues affordable EV positioning through retro design philosophy and cute styling approach using cat naming convention—Funky Cat for European markets, Good Cat in China, with Black Cat entry model, White Cat affordable variant, and Lightning Cat performance version targeting women buyers for urban mobility. As Chinese EV market leader, 2022 European market expansion brought German imports and UK market entry offering affordable electric alternatives showcasing Chinese manufacturing quality backed by Great Wall Motor's EV technology development and battery technology expertise delivering accessible electric mobility with growing global presence. ORA demonstrates that electric vehicles enable market segmentation by lifestyle rather than just price—the retro-cute design and cat naming targeting women buyers and urban millennials represents branding sophistication that Chinese manufacturers increasingly master, proving that EV market success requires more than simply building cheap electric cars. The European expansion validates that Chinese EVs can compete on design appeal and technology rather than price alone when brands understand target demographics and craft appropriate identity, demonstrating that sometimes the best competitive strategy involves serving underserved segments like women buyers rather than competing directly in masculine performance-oriented markets where European and American brands dominate, proving niche focus can build global presence more effectively than attempting universal appeal.