Founded in 1950 in Barcelona as Sociedad Española de Automóviles de Turismo (Spanish Society of Tourism Automobiles), SEAT began with FIAT technical partnership that enabled the 600's first mass production in 1957, pioneering Spanish motorization from the Zona Franca Barcelona factory before the 1993 Martorell plant opening. Volkswagen Group's 1986 acquisition maintained Spanish identity while transforming SEAT into an affordable mobility provider with young buyer focus achieving design-led differentiation through VW Group technology access and platform sharing benefits as Spanish manufacturing continued and export growth penetrated European markets. The 2018 CUPRA performance offshoot separated performance models while electrification strategy implementation and urban mobility solutions express Spanish culture through automotive innovation. SEAT demonstrates how national manufacturers can survive globalization by accepting corporate ownership while maintaining cultural identity—the brand lost independence to VW Group but gained resources, technology, and platforms that enabled transformation from FIAT licensee to design-focused youth brand, proving that regional manufacturers can thrive within multinational portfolios when allowed to cultivate distinct positioning rather than becoming badge-engineered clones, and that sometimes survival requires sacrificing autonomy to gain capabilities that independence could never provide in an industry demanding massive scale and technology investment.